Jerry Garcia for Victoria City Council and CRD
Victoria needs a stronger economy that creates good jobs, supports local businesses, attracts investment and generates sustainable revenue for essential public services.
Growth With a Purpose
- Create better jobs and stronger household incomes.
- Give young people more opportunities to build their futures in Victoria.
- Expand the tax base instead of relying primarily on higher taxes.
- Generate sustainable funding for parks, roads, public safety, recreation and community services.
- Preserve Victoria’s character while supporting responsible growth.
- Share the benefits of prosperity across all neighbourhoods.
- Review the results publicly and adjust the plan when targets are not being achieved.
The goal is a Victoria where businesses can succeed, workers can build secure lives and responsible prosperity supports a better quality of life for everyone.
- Reduce permit and approval times by at least 50%.
- Establish clear service standards and reliable decision timelines.
- Give applicants a single City contact to guide their files.
- Allow businesses to track applications online.
- Simplify unnecessary requirements without compromising safety, accessibility or public consultation.
- Make City Hall a partner in responsible investment.
- Regularly consult businesses and industry organizations to identify and remove barriers.
- Maintain clean, safe and welcoming commercial areas.
- Provide reliable access for customers, workers and deliveries.
- Keep municipal costs and regulations reasonable and predictable.
- Improve City Hall’s response times for business-related concerns.
- Give qualified local businesses a fair opportunity to compete for municipal contracts.
- Recognize downtown as Victoria’s economic, cultural and civic centre.
- Increase visible public-safety teams and coordinated street-level services.
- Improve street cleaning, lighting and rapid response to disorder.
- Support storefront occupancy and renewed private investment.
- Connect vulnerable people with housing, health care, mental-health services, treatment and recovery.
- Coordinate action among the City, Province, police, service providers, businesses and property owners.
- Make downtown a place where residents, employees and visitors feel comfortable returning.
- Actively compete for new employers, entrepreneurs and private investment.
- Establish a professional business development function at City Hall.
- Build on Victoria’s strengths in:
- Technology and innovation.
- Ocean and marine industries.
- Clean energy.
- Health care and life sciences.
- Professional services.
- Tourism and hospitality.
- Education.
- Creative and knowledge-based industries.
- Set measurable targets for investment, employment and business growth.
- Help prospective employers identify suitable locations and understand approval requirements.
- Promote Victoria as a competitive place to start, locate and expand a business.
- Create a dedicated funding management function to identify programs and coordinate applications.
- Pursue Victoria’s fair share of provincial and federal funding.
- Prepare strong, evidence-based business cases for priority projects.
- Target funding for housing, infrastructure, transportation, public safety and climate resilience.
- Seek additional support for health-related initiatives and responses to homelessness.
- Track applications, funding received and measurable results.
- Reduce the burden placed on Victoria property taxpayers.
- Increase housing choices for workers, families, renters and essential-service employees.
- Support rental housing, family-sized homes and attainable ownership opportunities.
- Accelerate suitable housing projects through faster, more predictable approvals.
- Recognize that employers cannot grow if workers cannot afford to live nearby.
- Improve walking, cycling and public-transit options.
- Accommodate regional commuters, commercial deliveries, accessibility needs and practical short-term parking.
- Give residents realistic transportation choices rather than relying on a single approach.
Create a public economic dashboard that tracks:
- New business openings and business closures.
- Commercial vacancy rates.
- Permit and approval times.
- Employment and household-income growth.
- Private investment attracted.
- Downtown pedestrian activity.
- Storefront occupancy.
- Senior-government funding secured.
- Housing starts and completions.