A Practical Plan to Grow Victoria’s Economy

Jerry Garcia for Victoria City Council and CRD

Victoria needs a stronger economy that creates good jobs, supports local businesses, attracts investment and generates sustainable revenue for essential public services.

Growth With a Purpose

  • Create better jobs and stronger household incomes.
  • Give young people more opportunities to build their futures in Victoria.
  • Expand the tax base instead of relying primarily on higher taxes.
  • Generate sustainable funding for parks, roads, public safety, recreation and community services.
  • Preserve Victoria’s character while supporting responsible growth.
  • Share the benefits of prosperity across all neighbourhoods.
  • Review the results publicly and adjust the plan when targets are not being achieved.

The goal is a Victoria where businesses can succeed, workers can build secure lives and responsible prosperity supports a better quality of life for everyone.

  • Reduce permit and approval times by at least 50%.
  • Establish clear service standards and reliable decision timelines.
  • Give applicants a single City contact to guide their files.
  • Allow businesses to track applications online.
  • Simplify unnecessary requirements without compromising safety, accessibility or public consultation.
  • Make City Hall a partner in responsible investment.

  • Regularly consult businesses and industry organizations to identify and remove barriers.
  • Maintain clean, safe and welcoming commercial areas.
  • Provide reliable access for customers, workers and deliveries.
  • Keep municipal costs and regulations reasonable and predictable.
  • Improve City Hall’s response times for business-related concerns.
  • Give qualified local businesses a fair opportunity to compete for municipal contracts.

  • Recognize downtown as Victoria’s economic, cultural and civic centre.
  • Increase visible public-safety teams and coordinated street-level services.
  • Improve street cleaning, lighting and rapid response to disorder.
  • Support storefront occupancy and renewed private investment.
  • Connect vulnerable people with housing, health care, mental-health services, treatment and recovery.
  • Coordinate action among the City, Province, police, service providers, businesses and property owners.
  • Make downtown a place where residents, employees and visitors feel comfortable returning.

  • Actively compete for new employers, entrepreneurs and private investment.
  • Establish a professional business development function at City Hall.
  • Build on Victoria’s strengths in:
    • Technology and innovation.
    • Ocean and marine industries.
    • Clean energy.
    • Health care and life sciences.
    • Professional services.
    • Tourism and hospitality.
    • Education.
    • Creative and knowledge-based industries.
  • Set measurable targets for investment, employment and business growth.
  • Help prospective employers identify suitable locations and understand approval requirements.
  • Promote Victoria as a competitive place to start, locate and expand a business.

  • Create a dedicated funding management function to identify programs and coordinate applications.
  • Pursue Victoria’s fair share of provincial and federal funding.
  • Prepare strong, evidence-based business cases for priority projects.
  • Target funding for housing, infrastructure, transportation, public safety and climate resilience.
  • Seek additional support for health-related initiatives and responses to homelessness.
  • Track applications, funding received and measurable results.
  • Reduce the burden placed on Victoria property taxpayers.

  • Increase housing choices for workers, families, renters and essential-service employees.
  • Support rental housing, family-sized homes and attainable ownership opportunities.
  • Accelerate suitable housing projects through faster, more predictable approvals.
  • Recognize that employers cannot grow if workers cannot afford to live nearby.
  • Improve walking, cycling and public-transit options.
  • Accommodate regional commuters, commercial deliveries, accessibility needs and practical short-term parking.
  • Give residents realistic transportation choices rather than relying on a single approach.

Create a public economic dashboard that tracks:

  • New business openings and business closures.
  • Commercial vacancy rates.
  • Permit and approval times.
  • Employment and household-income growth.
  • Private investment attracted.
  • Downtown pedestrian activity.
  • Storefront occupancy.
  • Senior-government funding secured.
  • Housing starts and completions.