Candidate for Victoria City Council
Welcome to my Website
Welcome to my website Jerry 1.0. This is the launch version. We are working on Jerry 2.0 over the next month. Please explore and consider volunteering for my campaign and making a donation. Our volunteers are one of the most critical factors to winning an election. Be part of the change.
Our municipal elections restrict the amount of campaign spending and what I can personally donate. I need your donations to get me elected to Victoria City Council and the CRD. I need your donations to get on Council and be your voice and driver of results and outcomes.

JERRY GARCIA BIOGRAPHY
Jerry Garcia is a retired professional engineer, executive, entrepreneur and community volunteer who has spent more than four decades solving complex problems, leading large and small organizations and delivering results.
His career has taken him from Toronto and Montreal to Tokyo, Miami and beyond, working with global companies, governments, health-care organizations and small businesses. Along the way, he led major projects, built successful small businesses and taught the next generation of entrepreneurs.
Eight years ago, Jerry and his wife, Catherine, chose Victoria as their home. They chose downtown because they wanted to be part of the life of the city: walking Beacon Hill Park and Dallas Road, supporting local businesses, enjoying neighbourhood cafés and events and taking advantage of everything that makes Victoria one of Canada’s most beautiful places to live.
But Jerry also believes that loving Victoria means refusing to accept decline as inevitable. After listening to residents, business owners and community leaders, he became convinced that Victoria can be safer, more prosperous and better managed than it is today.
Rather than simply identifying problems, he wants to help solve them.
Jerry is running for Victoria City Council because he believes our city should aim higher.
Drawing on a lifetime of engineering, leadership and practical problem-solving, he is committed to building a Victoria that is safe, thriving, fiscally responsible and known as one of the best-run cities in Canada.
Five Priorities
For a Better Victoria
Five outcomes, one course, each backed by a plan the city can actually deliver.
Grow the Economy
Jobs, opportunity, and revenue for the services that matter.
Restore Public Safety
Safe streets and strong communities build trust.
Solve Homelessness
Housing, health care, and hope — not just management.
Build Great Neighbourhoods
Complete, livable places to live, work, and belong.
Make City Hall Work Better
Efficient, transparent, accountable government.
Five Outcomes
Five Transformational Changes
There are five transformational changes that would have the greatest impact on Victoria over the next decade. They are interconnected, so progress in one area strengthens the others.
Prosperity funds everything else.
A stronger economy generates the tax revenue needed to invest in housing, parks, transportation, public safety, arts, recreation, and social programs.
Key actions:
- Make Victoria the easiest city in B.C. to start and grow a business.
- Actively attract new businesses and private investments to Victoria.
- Expand innovation, technology, ocean and clean-energy sectors.
- Cut permitting times by at least 50%.
- Revitalize downtown as the region’s economic engine.
Success measures:
- GDP per capita
- New business creation
- Total private investment
- Commercial vacancy rates
- Employment growth
- Median incomes
Compassion and enforcement must work together.
Residents, businesses, and visitors should feel safe using streets, parks, playgrounds and transit.
Key actions:
- Visible foot patrols and community safety teams.
- Focus enforcement on repeat offenders and organized crime.
- Better lighting, cleaning, and rapid graffiti removal.
- Strong partnerships between businesses, community associations, VicPD, outreach workers, and health services.
Success measures:
- Violent crime
- Property crime
- Resident perceptions of safety
- Downtown pedestrian counts
- Business confidence
Move beyond managing homelessness to reducing it.
The goal should be permanent housing with the supports people need to remain housed. The target is to reduce homelessness by 85%.
Key actions:
- Expand supportive and transitional housing. People need homes to heal.
- Increase access to detox, treatment, and recovery.
- Manage and coordinate governments and service providers around shared outcomes, tied to funding.
- Create integrated community health centres.
Success measures:
- Chronic homelessness
- Housing placements
- Treatment completion
- Overdose deaths
- Emergency room visits
- Quality- of- life surveys
Improve quality of life across all 12 neighbourhoods.
People should be able to live, work, shop, and enjoy recreation close to home.
Key actions:
- More attainable housing.
- Better transportation options.
- Better traffic flows and parking options, assisted by smart city technology.
- Parks and public spaces.
- Community health centres.
- Support for local neighbourhood businesses.
Success measures:
- Housing affordability
- Active transportation use
- Access to health care
- Park accessibility
- Resident quality-of-life surveys
Focus on results, not process.
Residents expect City Hall to be responsive, accountable, and efficient.
Key actions:
- Public performance dashboards.
- Faster approvals, permitting and housing completions.
- Evidence-based budgeting.
- Better regional collaboration.
- Increase our fair share of funding from senior governments
- Smart city technologies to improve service delivery.
Success measures:
- Permit approval times
- Citizen satisfaction
- Project delivery
- Budget performance
- Transparency metrics
They create a virtuous cycle:
A stronger economy generates the revenue to invest in housing, public safety, transportation, parks, and health services. It provides higher incomes and helps to close the affordability gap.
Better public safety attracts businesses, customers, residents, and visitors.
Effective housing and treatment reduce pressure on emergency services and improve community well-being for everyone.
A more efficient City Hall delivers projects faster and earns public trust. Finally, livable neighbourhoods improve quality of life and make Victoria more attractive to families, workers, students, retirees, and investors.
A Simple Vision
Build a safer, healthier, more prosperous Victoria through practical leadership, accountable government, and measurable results.
Five Outcomes:
- Grow the Economy.
- Restore Public Safety.
- Solve Homelessness with Housing, Health Care, and Recovery.
- Build Great Neighbourhoods.
- Make City Hall Work Better.
These outcomes reinforce the key theme: “Delivering Results That Matter.”
Featured Articles
Short Articles by Jerry Garcia
Press Release
Monday, July 19, 2026 Media Release Jerry Garcia for Victoria…
Victoria Has Become Comfortable with Decline
Something has changed in Victoria. Ten years ago, overflowing garbage,…
Strong Businesses Build Strong Communities
Victoria’s quality of life depends on more than beautiful parks,…
Victoria Has Plans. Now We Need Results.
Victoria is not short of ideas. Over the past several…
Victoria’s Housing Crisis Isn’t Just About Housing
When people talk about Victoria’s housing crisis, the conversation often…
More Featured Articles
In My Opinion
Affordability in Victoria
From an economics perspective, affordability is fundamentally about the relationship between…
Upcoming
Events
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